<!– wp:paragraph –><p>A one-second delay in page load time can reduce conversions by 7%. Speed is the ultimate user experience metric.</p><p><strong>The Impact on SEO:</strong> Google has explicitly stated that page speed (specifically Core Web Vitals) is a ranking factor. Faster sites get better crawl budgets and higher search visibility.</p><p><strong>The Impact on Ads:</strong> If you’re paying for Google or Facebook ads and your landing page is slow, your bounce rate will skyrocket. You are literally burning ad budget.</p><p><strong>How to Fix It:</strong> Use WebP image formats, implement lazy loading, upgrade to SSD-based premium hosting, and remove bloated plugins.</p><p>Is your website too slow? The development team at TecVarsity can optimize your site for lightning-fast loading speeds!</p><!– /wp:paragraph –>