Keep this page handy
Small tools.
Useful decisions.
Plan marketing ROI, build trackable links, preview search copy and analyse a draft. No account required. All calculations happen in your browser.
01 / Make the numbers work
Marketing ROI calculator
Estimate contribution after marketing spend. This is a planning model, not a revenue forecast.
Revenue = leads × close rate × average sale. ROI = (gross profit − spend) ÷ spend. Excludes repeat purchases, fixed overheads and taxes. Saving is optional and uses only this browser’s local storage.
02 / Know where clicks come from
UTM campaign link builder
Existing query parameters and URL fragments are preserved. UTM values are encoded safely. Avoid putting personal information in campaign URLs.
03 / Give your page a clear introduction
Google search snippet preview
Illustrative preview only. Google may rewrite titles and descriptions; display length varies with device, font width and query.
04 / Polish your next draft
Content & reading-time analyser
Reading time assumes 200 words per minute. Phrase mentions are a writing aid, not a recommended keyword density or ranking score. This tool does not make AI or originality claims.
Let’s make your next move a useful one.
Tell us where your business is today. We’ll help you decide what deserves attention next.